The Smartest Thing You Can Do Before You Build, Remodel, or Decorate Your Home Is Talk to Someone Who doesn’t profit From your choices.

Sound Like you?

People come to me at points in the road. Some are just starting a home renovation or planning a new build. Some are already in the thick of it. Most of them have one thing in common — they're about to spend real money on their home, and they want to be sure they're going about it in the right way

  • Their floor plan looks right on paper but something feels off

  • They're overwhelmed by selections and don't know what to decide first

  • They're building a custom home and worried about making irreversible mistakes

  • They want an independent opinion before construction starts

  • They can't tell if a floor plan will actually live well

  • They want to know if a remodel will actually add value before they commit

  • Their contractor's allowances seem vague and they don't know what questions to ask

  • They want to know where to spend and where to save

  • They've hired an architect but want a second set of eyes on the plans

  • They're making decisions in the wrong order and don't know it yet

What I Do

"I've spent 47 years watching people make expensive mistakes that a single conversation could have prevented. That conversation is what I offer."

Alexander Dahlgren-Jawad

If you’ve found me through social media, you already know that I am not a gatekeeper. After decades of designing and building some of the country's most exclusive homes, I started sharing what I know on TikTok — and the response changed everything. Viewers kept asking the same thing: can I hire you? The consulting practice you see here is the answer to that question. I’m here to teach you what I know — because an informed client makes better decisions, spends money more wisely, and ends up with a home they genuinely love. That’s the outcome I’m after. Every time.

Alexander Dahlgren-Jawad founded The Ancon Group in Dallas in 1989, building one of the region’s most respected residential design-build practices. Over more than three decades, the firm has designed, built, and planned interiors for clients across the country — with Alexander leading every project personally.

That cross-disciplinary experience — spanning architecture, construction, and interior design — is rare in this industry, and it shows in the work. It has been recognized with over a dozen awards, including multiple NARI Contractor of the Year Awards and an Outstanding Leadership Award. The work has been featured in D Magazine, Dallas/Fort Worth House and Home, and The Dallas Morning News.

What I've learned over 47 years is that most people don't need more opinions. They need the right guidance at the right moment — whether they're planning a new build, navigating a remodel, or simply trying to make smart decisions before something gets built that can't be undone. Most people navigate those decisions alone, or with someone who has a financial interest in the outcome.

I don't. I'm on your side.

And because this is my practice, when you work with me, you get me — not a junior designer, not an assistant. The real deal.

Wherever you are, we can work together

ask Alex

Tell me what’s going on

Not sure where to start? Just describe what you're dealing with. If I can help you, I'll tell you exactly how. If I can't, I'll tell you that too. No obligation. No sales pitch. Just a straight answer from someone who has seen everything.

If you have a photo that gives me a quick sense of what you're working with, you can attach one below. Once we connect, I'll send you a link to a shared Google Drive folder where you can upload plans, photos, notes — everything I'll need to actually help you.

  • "I have used Alex’s architectural services for 17 years and have always been very pleased with our partnership. In addition to being a skilled architect, Alex has a keen design sense and an ability to quickly envision a new use of space. He also has great knowledge of building and resources from his experience in the business. He has very high ethical standards and is always responsive. Alex is a pleasure to work with!" to quality truly stood out. We’ve already recommended them to others."

    —Ann Stordahl

  • “Alex leads at every step of the way with an impeccable eye for detail and opportunities to go for the unexpected. He is completely on top of everything, all the time. Alex is an absolute pleasure to know and to work with.”

    —Barbara Lancaster

  • "The creativity and experience that Alex brings to his projects is top tier. He worked with me, virtually, to redesign my kitchen, dining, and living room and I couldn't have been happier with the results. He took the entire first floor of my home and designed it in a way that I could have never done on my own. He was patient with me in our discussions, to make sure he understood how we used each room so that it could be utilized efficiently and lived in comfortably. He made sure I understood the how & why of different aspects of the project. But most importantly, Alex didn't gatekeep his expertise. After each meeting I had learned so much from him about the design process and how it can all come together in order to make our home enjoyable to walk into and relax in and that's exactly what I wanted."

    —Monica Mertes

  • “Thank you for all that you have done over the past year. Freeing me from worry about my home has been invaluable. I really appreciate it. The house and everything in it works beautifully. I am so very pleased everything. Living here is now a most wonderful experience. I am very excited about seeing it come together. The precision of your work is clearly really superb. The improvement you have made to our home and the way in which we live has been far greater than I ever hoped. Thank you so very much. Having someone we can trust with every detail has made life so much simpler. You seem to know what we want and need before we do.”

    Susan B.