Being a good multitasker seems to be part of the price of entry into the startup world. Many an entrepreneur takes pride in how great they are at it.
So it gives one pause that Standford University, that great think tank of innovation and launchpad of so many successful startups says that not only is multitasking not good for you, you’re not even good at it.
The study entitled Cognitive control in media multitaskers, authored by Eyal Ophir, M.S., Clifford Nass, Ph.D., and Anthony D. Wagner, Ph.D. says our intuition (not to mention our pride) has got it all very, very wrong.
Read the entire story here. Are you being distracted by the "red and shiny"?